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Mission & Purpose

Our Mission
To be the premier, innovative biopharmaceutical company.

Our Purpose
Breakthroughs that change patients’ lives.


Hong Kong Mission
We are committed to adding value to our colleagues and customers with the aim to improve the quality of life of the Hong Kong people. We exemplify our Core Values and strive for continuous improvement.

CARE Culture

At Pfizer, we strongly believe a caring heart begins from within. We care for our colleagues and embrace CARE in our workplace:

C – Communication
A – Aspiration
R – Reward and Recognition
E – Empowerment and Encouragement

The CARE culture has long been embedded in our workplace and we extend this caring spirit to the community. Hence, we have a diversified activities and engagement with the community through our corporate community team.


Core Values

Pfizer is deeply committed to meeting the needs of all our customers. It recognizes that these needs are best met by continuing to develop and provide superior products and services through innovation, research, development and quality control. The respect shown to customers and the community is also apparent between colleagues; every Pfizer staff member contributes to the culture of respecting each other and their ideas.