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This is the Pfizer Corporation Hong Kong Limited (“Pfizer”) social media community guideline for our Facebook and Instagram accounts. We have set up these accounts to share news and information with the general public about healthcare related issues and is subject to the following Pfizer Community Guideline.

Contact details for Adverse Event Reporting: HKG.AEReporting@pfizer.com

Contact details to request Medical Information from Pfizer HK: HKMedinfo.Pfizer@pfizer.com

 

Pfizer Community Guidelines

The information contained in this Pfizer social media channel are for your information only and should not be viewed as professional or medical advice. Always seek the advice of your physician or other qualified health care provider with any questions you may have regarding a medical condition. Reliance on any information provided herein is solely at your own risk.

We encourage you to make comments, share pictures, videos and articles on this Pfizer social media channel. However, please make sure that whatever you share is in line with both the terms of use of the owner of the social media platform and the Community Guidelines. BY FOLLOWING PFIZER OR POSTING (INCLUDING REPLYING OR COMMENTING TO ONE OF OUR POST) ON ANY PFIZER SOCIAL MEDIA CHANNEL, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD AND AGREED TO THE VERSION OF THE PFIZER COMMUNITY GUIDELINES POSTED AT THE TIME YOU VISITED THIS PFIZER SOCIAL MEDIA CHANNEL, WHICH APPLIES IN ADDITION TO THE TERMS AND CONDITIONS AND/OR OTHER LEGAL NOTICES THAT ARE PROVIDED BY PFIZER AND/OR THE OWNER OF THE SOCIAL MEDIA PLATFORM.

Pfizer endorses only its own content: Pfizer does not represent or endorse users’ comments on its timeline and/or comments section and is not responsible for such posts. In particular USERS WILL REMAIN SOLELY RESPONSIBLE FOR THE CONTENT THEY POST AND WILL HOLD PFIZER HARMLESS FROM ANY CONSEQUENCE AND PREJUDICE THAT MAY ARISE AGAINST PFIZER OR OTHER USERS IN RESPECT OF USER POSTED CONTENT THAT IS IN BREACH OF OUR COMMUNITY GUIDELINES AND/OR TERMS OF SERVICE OF THE OWNER OF THE SOCIAL MEDIA PLATFORM. 

1. What we expect from our users: general guidelines

​The Pfizer Community Guidelines have been created to ensure compliance with the regulations of our industry and our own standards. Here are a few things you should comply with when posting on one of our channels:

  • Do not post references to a medicinal product. If your post refers to a product / brand from any company – positively or negatively – we might be required to remove it due to applicable regulations.

  • Do not post references to a possible side effect. To report an adverse event or product complaint related to a Pfizer product, use the contact details found at the top of this Community Guidelines, or contact your local health authority.

  • Do not post any medical advice. If you have any questions about a specific Pfizer medicine (bearing the Pfizer logo), please contact your local Pfizer Office or Medical Information. For contact details of Pfizer Medical Information for Hong Kong, please see the contact details found at the top of the Community Guideline. As always, we recommend consulting with your physician on any medical condition.

  • Do not post any personal information or private information of you or of any other person. To protect your privacy, and the privacy of others, do not include personally identifiable information about yourself or any other person (including celebrities, either living or dead), such as phone numbers, email addresses, photographs, information about health or any disease or other personal information in any comments posted to our social media channels, including Chat bots. Pfizer social media accounts are public so please be aware that your posts are non-confidential and will be available for unrestricted viewing. Chat bots shall not be accessed by the general public but may be accessed by the social media owner in accordance with its own terms and conditions.

  • Do not post trade secrets or intellectual property rights without authorization. Do not post comments that contain trade secrets or ideas/materials/works protected by third party copyright or other intellectual property rights, such as art, music, videos, photographs, written text, performances, links to other websites or by any trade-marks or logos, models, designs, etc., except with the express consent of the owners of such intellectual property.

  • Do not post other contents that might result in a breach of the law. Posts that contain predatory conduct towards minors; libel, slander, or defamation of character; terrorism; threats; text, pictures or images that could be described as obscene, profane, lewd, crude, provocative, pornographic or pedopornographic, or as containing gang signs or symbols, gun imagery, political or religious propaganda, derogatory characterizations of any ethnic, racial, sexual or religious group, depictions of alcohol or drug abuse, or promotion of illegal activity or behaviour of any kind, are prohibited.

  • Do not post off-topic comments. Please keep your comments relevant to the post that you're commenting on. Avoid posts that are clearly off topic (including but not limited to unsupported accusations or promotion of third party initiatives, services or products).

  • Do not send feedback about our products or companies, solicit business, or request donations.

  • Do not post vulgar or offensive contents. Vulgar, harassing, abusive language, comment containing profanity or that are deemed inappropriate are not permitted. Posts may be screened for personal attacks of any kind or offensive terms that target specific ethnic, racial, religious, age or gender orientation groups.

  • Do not post contents that might create technical disruptions. Do not post comments that contain spam, software viruses, Trojan horses, worms, time bombs or any other computer code or files or disabling mechanisms that are designed to disrupt, damage or limit the functioning of any software, hardware, telecommunications equipment or that interferes with the operation of the social media site.

  • Do not post contents on minors. If your post contains the name or likeness of a minor (as defined in your jurisdiction), you must be the parent or legal guardian of that minor and have all legal rights to act on his/her behalf without the other parent or legal guardian or relevant authority, as the case may be.

Pfizer reserves the right to delete any posts at its sole discretion even if the situation is not outlined above. 

2. Moderation, Monitoring and Reporting

Pfizer will actively monitor the channel to help ensure that users’ posts comply with the Community Guideline and in line with applicable laws, including requirements for safety reporting to health authorities. As such, Pfizer, in its sole discretion, reserves the right to remove any post which is deemed to be not compliant with the Community Guidelines and the current applicable legislation and to block/ban any user from the page. Where the need arises, we will respond to your post but we will not reply to all messages received. If you edit your comment after posting it, we may not be notified of the change and may not address your edited comment.

In addition, Pfizer reserves the right to report any comment/post that it believes is in breach of the terms of use of the social media to its owner and where it entails a breach of law to report it to the relevant authorities and to pursue any legal action which is deemed necessary to defend Pfizer rights and interests. In particular your comment, response, or other posting may be submitted to law enforcement if we have a good faith belief that disclosure of such information is reasonably necessary to detect and prevent fraud or to protect the safety/rights of the public or an individual.

3. Right of Pfizer to use your posts

By posting your content on Pfizer social media channels you acknowledge, that Pfizer shall be entitled to use those posts and any ideas, techniques, works or materials contained in them (and assigns to Pfizer any rights that you might hold on these ideas, techniques, works or materials) for free, in any way and in any Pfizer media, without any time and territorial limit, regarding any exploitation right (including but not limited to their reproduction, making available to the public, distribution, public communication, transformation, extraction and re-use), and for any purpose whatsoever. Accordingly, please do not submit any ideas, techniques or materials that you wish to keep confidential, for which you expect to receive compensation or on which you do not have the appropriate rights to share.

4. Privacy

Public information and Chatbots. Pfizer social media accounts are public: all posts are non-confidential and will be available for unrestricted viewing. When you post in any of our social media channels, you consent to the fact that your name, likeness and social media handle will be visible and associated with your post and that we (and any other users) may re-use your post elsewhere and thus, we (and any other users) may display your name, likeness and handle there as well, for any purpose. The personal information you might post in Pfizer social media accounts (that you do at your sole discretion) shall not be stored (apart from anonymously) by Pfizer but used, as an inherent part of the post, to merely manage Pfizer social media accounts and, if applicable, enforce the Pfizer Community Guidelines; to better understand general trends on how Pfizer digital contents are followed, liked or used, in particular, by analysing the statistics provided to us by the social media platform owner (as part of its services to its social media users) explained below; and to comply with our legal duties (such as the report of product safety events). If you use a Chat bot in Pfizer social media accounts, we remind you not to provide information that identifies you or another individual. In the Chat bot, you may be engaged in a conversation with artificial intelligence programmed by Pfizer and which will be accessed and stored by Pfizer to manage the Chat bot and improve the artificial intelligence learning experience. However, the owner of the social media may have also access thereto in accordance with its own terms and conditions.

Your rights (other than for safety purposes).
If you have any data protection query in this respect (e.g., access, rectification, erasure, restriction, portability and objection), please address it to Pfizer indicated at the beginning of the Pfizer Community Guideline. However, you must be aware that some or all of the general data protection rights could be limited in this case since we do not store personal data posted in the Pfizer social media accounts, including chatbots; unless you tell us, we do not know who you are; and none of these activities requires any consent from you (other than your free will to publicly post in Pfizer social media accounts, including chatbots, personal information, which is subject to your compliance with the Pfizer Community Guidelines and the terms of use of the social media platform owner).  You may lodge a complaint with a supervisory data protection authority if you disagree with our specific response to a data protection query.

Social media platform tracking technologies. The social media platform owner provides to all of its social media registered users (including you, if you are also a registered user) with statistics on how Pfizer digital contents are followed, liked or used. The information used to create these statistics is directly obtained by the social media platform owner through the tracking technologies of its sole choice (such as cookies placed in your device). Although we may indicate to the social media platform owner the parameters for the statistics that we would like to receive (and apply any filters as made available by the social media platform owner), it is the platform owner that collects the actual personal information and compiles the statistics. We only receive any statistics from the platform owner in anonymized format.  Please refer to the social media platform owner (e.g., its terms and conditions, privacy policy or cookie policy) to know more about the tracking technologies they use and your choices to deactivate them.

Your rights (other than for safety purposes and social media platform tracking technologies).  If you have any data protection query in this respect (e.g., access, rectification, erasure, restriction, portability and objection), please address it to the Pfizer entity indicated at the beginning of the Pfizer Community Guideline. However, you must be aware that some or all of the general data protection rights could be limited in this case since we do not store personal data posted in the Pfizer social media accounts, including Chat bots; unless you tell us, we do not know who you are; and none of these activities requires any consent from you (other than your free will to publicly post in Pfizer social media accounts, including Chat bots, personal information, which is subject to your compliance with the Pfizer Community Guidelines and the terms of use of the social media platform owner). If the Chat bot is using functionalities of the social media platform (e.g., any chat bot in Facebook works on the Facebook Messenger service), your access and the scope of your deletion rights regarding the messages and the whole conversation (not only in your inbox but also in the inbox of the recipients of your Chat bot messages) shall depend on these functionalities of the social media platform. If you are engaged in a one-on-one conversation in a Pfizer Chat bot (rather than onr to many) and these functionalities do not enable you to delete a message from Pfizer Chat bot’s inbox, please address your request to the Pfizer entity indicated at the beginning of the Pfizer Community Guidelines. You may lodge a complaint with a supervisory data protection authority if you disagree with our specific response to a data protection query.

Safety.  If, despite the prohibition of the Pfizer Community Guideline, you report an adverse event or product complaint in your posts or in interactions with a Chat bot, personal information about you will be retained (and additional information may be requested from you for safety follow-up purposes) so that the Pfizer organization world-wide (https://selfservehosteu.pfizer.com/legal-entities) -including in other countries different from your home country which may have different personal data standards - can fulfil its safety legal requirements. If you have any data protection query in this respect (e.g., access, rectification, erasure, restriction, portability and objection), use the data protection country contact details found in at the top of these community guidelines . However, you must be aware that some of the general data protection rights could be limited in this case since the data processing purpose is to comply with safety legal duties.

Promotional information. If you receive Pfizer promotional information through this social media platform, it is because you are one of our “followers” and/or you have otherwise provided your consent to the owner of the social media platform to receiving other user’s marketing contents. In the latter case, check your marketing choices with the owner of the social media platform to keep your marketing preferences in this social media platform up-to-date at any time. Otherwise, you may have permitted Pfizer, in other interactions with Pfizer (outside this Pfizer social media channel), to contact you through social media platforms to send you Pfizer promotional information. If you wish to revoke the permission granted to Pfizer please unsubscribe by contacting us at the unsubscribe email found at the top of these community guidelines.

5. Our limited responsibility regarding the posted contents
  • The comments (including opinions and statements) and responses that you read on Pfizer channels that are not posted by Pfizer, come from members of the public. Although we are moderating our channels to ensure compliance with the Pfizer Community Guideline and local laws, we cannot be and are not responsible for the accuracy or reliability of any comments or materials posted by users.

  • Pfizer will use reasonable efforts to include accurate information on our accounts but gives no warranties, undertakings or representations of any kind as to its accuracy, currency, quality, completeness or fitness for purpose. Any information provided by Pfizer and/or made available through our social media accounts is provided on an “as is” basis. Pfizer disclaims all warranties, express or implied to the full extent permitted by law. Pfizer shall be not liable for any loss, damage or cost whatsoever, whether in contract, tort (including negligence) or otherwise arising from reliance on information posted on our social media accounts. This limitation includes any loss, damage or cost caused by any viruses that infect your computer equipment, software or data.

Any banner advertising and/or links to third party websites posted on the Pfizer social media accounts do not amount to any endorsement of that website by Pfizer and any use of that website by you is at your own risk and under your responsibility, not having Pfizer any control over them and not being responsible for their contents

Pfizer Corporation Hong Kong Limited
21/F., Kerry Centre, 683 King's Road, Quarry Bay, Hong Kong
Tel: (852) 2811 9711 Fax: (852) 2579 0599
Web: www.pfizer.com.hk

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